Billieblush grows up: the colourful, playful kidswear brand now dresses girls and boys Searching for cool kids clothing in the UK? It’s official! With the Fall/Winter 2025 collection, the once “for-girls-only” brand expands its already trendy kids clothing to include boys and preteen girls. Meet the new generation of Billieblush UK. 💖 A brand born to celebrate kids’ creativity Spinning skirts on skateboards – you get the idea! Launched in 2013 by kids around, Billieblush has always been the dream wardrobe of little girls: part princess, full sparkle, and always a touch of modern chic. Designed in France, each piece mixes materials and colours that are both every day and extraordinary – tulle, sequins, denim, neon… The brand lights up everything it touches, both literally and figuratively. After ten years of creativity and confidence, Billieblush girls and boys are ready for new adventures. 🌈 A new chapter: Billieblush opens up to boys and preteens Known for its glitter and iconic pink, Billieblush is now expanding its tribe. Still guided by optimism, the brand unveils a fresh visual identity – a sleek black logo, unisex styling, and yellow stripes replacing the signature neon pink ones. Keeping its singular DNA while embracing evolution – that’s the challenge Billieblush loves to take on. Welcome to the new world of Billieblush. A place where girls and boys are free to show their style, their personality, their dreams. Free to be (and become) whoever they choose. Bold and united across ages and genders, the new Billieblush tribe represents a generation of self-expression. Two new lines join the iconic girl collection: one for boys, one for preteens. So, what can we expect from these Billieblush clothes for kids? Billieblush for boys is shaking the boys’ clothing 2025 landscape, bringing playful, colourful creativity with fresh shapes and smart details. Billieblush for teen girls follows teen girls’ fashion. Think oversized cuts, fewer pinks, more neutrals, and edgy touches – studs, patches, prints – for those who’ve grown up with the brand and still want to wear it. ✨ Fall/Winter 2025: A road trip across America This season, Billieblush takes you on a playful American road trip, full of color, adventure, and imagination. New York City – Urban Adventure Street-style vibes, denim, and bold graphics for city explorers. Arizona Desert – Wonders of the West Earthy tones, desert prints, and a free-spirited Western flair. Las Vegas – Let the Party Begin Glitter, neon lights, and fearless fun for boys and girls who love to shine. Salem – Mystic Nights & Starry Skies Astrological prints, flowing dresses, and soft night tones. Back to New York – Ceremony at Rockefeller Center A sophisticated capsule for magical winter celebrations. 💕 billieblush.com: the official stage for a peppy universe All Billieblush, all the time – your wish just came true! Since September, the brand's official website billieblush.com is live in the UK 🎉 Created for a 100% Billieblush experience, it immerses you in the brand’s playful world and complements its 1,500 stores worldwide. 🌟 “Life is a Party”: join the Billieblush community Families, kids, influencers, and fans will love this slogan – spelled out in neon letters — already lighting up the walls of Galleries Lafayette Haussmann and Printemps de Lille, where the brand’s new concept has come to life. So, ready to join the party? 🎉 Sign up for the Billieblush newsletter to discover upcoming collections, exclusive offers, and colourful surprises! FAQ When was Billieblush created? The kids fashion brand Billieblush was launched in 2013 by kids around. The brand quickly became a reference in kids’ fashion thanks to its colourful, playful, and sparkle-filled universe. Does Billieblush make clothes for boys? Yes! Since September 2025, Billieblush has been dressing all kids — girls and boys, from baby to age 12 — with fun, creative, and comfortable collections. Where can I buy Billieblush clothes? The official store is available at billieblush.com, and the collections are also distributed through more than 1,500 points of sale worldwide. What are the brand’s style codes? Billieblush celebrates color, comfort, sparkle, and modern cuts. Ruffles, neon tones, denim, sequins, and sporty details are at the heart of its DNA. Is Billieblush a sustainable brand? Yes. Through its Green Around label, the brand is committed to using lower-impact materials such as organic cotton and recycled polyester. How can I stay updated on Billieblush news? Simply sign up for the newsletter on the official website to receive the latest collections, special offers, and fashion inspiration for kids.